Ho tloha ka la 27-30 Pulungoana, Mokete oa Papatso oa Machaba oa Chaena oa bo-31 o ile oa tšoareloa ka bokhabane Xiamen, Fujian. Ketsahalong ena ea matsatsi a mane, lihlahisoa tse ngata tse tsebahalang tsa lehae le tsa machabeng le batho ba hlahelletseng indastering ea papatso ba ile ba bokana ho hlahloba litsela tse ncha tsa nts'etsopele ea letšoao. Nakong ea mokete ona, "Mokete oa ho Qala Tlholisano ea Selemo le Selemo ea Khau ea Great Wall Brand Collection" o ne o lebeletsoe ka thabo e kholo. SSWW, ka matla a eona a ikhethang a letšoao le botumo bo botle ba 'maraka, e ile ea hlahella har'a lihlahisoa tse ngata tse tsebahalang 'me ea hapa likhau tse peli: "Khau ea Great Wall Award Annual Nominated Brand" le "Mofani oa Selemo le Selemo oa 2024." Sena ha se feela tiiso ea matla a letšoao la SSWW empa hape ke khothatso le khothatso bakeng sa nts'etsopele ea eona ea nakong e tlang. SSWW e tla tsoela pele ho kenella tšimong ea puisano ea letšoao, e phehelle bokhabane le boqapi khafetsa, 'me e kenye letsoho katlehong le nts'etsopele ea lihlahisoa tsa China tsa thepa ea lapeng.
Leano la Boiqapelo la Puisano ea Letšoao
Foramong ea Tlhahiso-leseling ea Brand ka la 28, Motsamaisi oa Brand oa SSWW, Lin Xzhou, o arolelane temohisiso mabapi le maano a macha a puisano ea brand mehleng ea dijithale. O bontšitse hore moelelong oa mehla ea dijithale, puisano ea brand e hloka ho ela hloko haholoanyane tšebelisano le khokahano le bareki, ho sebelisoa big data ho shebana ka nepo le bamameli ba lehae le ba mose ho maoatle. O hatelletse hore SSWW esale e khomarela mokhoa o shebaneng le basebelisi, e ntse e qapa mekhoa ea puisano ea brand ho hlahella tlholisanong e matla ea 'maraka le ho fihlela keketseho e tsitsitseng ea boleng ba brand.
Ha e hlahloba leano la puisano la lets'oao la SSWW, boemong bo phahameng, e khethile lipalangoang tse kholo e le sesosa se seholo, e bonts'a litšoantšo tsa lets'oao ka terene e lebelo le phahameng, boema-fofane le papatso ea kantle, ka matsete a tsoelang pele litsing tse fetang 80 tsa terene e lebelo le phahameng naheng ka bophara ka lilemo tse 7; e sebelisane le CCTV ho theha lenaneo la "Ntlafatso ea Sephiri" mme e ntse e hasa seea-le-moeeng sa naha ka lilemo tse 15 tse latellanang; e sebelisane le li-IP tse 'maloa tse tsebahalang tsa indasteri tse kang "Ingenuity Brand," "China Brand Strategy Cooperation Partner," le "Home is Where Foshan is Made" ho ntlafatsa setšoantšo sa lets'oao. Mabapi le leano la machaba le moralo, SSWW e amohela ka mafolofolo mekhoa ea lefats'e, e ntse e eketsa tšusumetso ea eona ea machaba ka ho atoloha ho ea mebarakeng ea mose ho maoatle, ho nka karolo lipontšong tsa machaba, le ho matlafatsa tšebelisano-'moho ea machaba. Lihlahisoa tsa SSWW li romeloa linaheng tse 70% le libaka tse tsoetseng pele lefatšeng, e ba molekane ea khethiloeng oa ntloana bakeng sa meaho e mengata ea sechaba ea naha, libaka tsa bonono le libaka tsa bahahlauli.
Moketeng o kopanetsoeng oa ho qala #Cheer for Chinese Brands# le Mokete oa bo-31 oa Papatso ea Machaba oa Chaena · Mokete oa Tlhahlobo ea Litsebi tsa Tlhahlobo, SSWW e ile ea ikopanya le lihlahisoa tse ling tse ikhethang sethaleng ho bona ketsahalo ena. Karolo ena ha se feela kananelo ea lihlahisoa tse hapileng likhau empa hape ke khothatso le khothatso e kopaneng bakeng sa lihlahisoa tsohle tsa Chaena. Joaloka setho, SSWW e ikutloa e hlomphuoa ebile e le motlotlo, 'me e ikemiselitse haholoanyane ho tsoela pele ho ntlafatsa matla a lihlahisoa le ho khothaletsa lihlahisoa linaheng tse ling.
Lihlahisoa tsa Machaena, Paka Hammoho
Moketeng oa ho Qala Mesebetsi ea Pokello ea Selemo le Selemo ea Baphatlalatsi, batho ba bangata ba maemo a holimo indastering, babapatsi ba tsebahalang, le baemeli ba mecha ea phatlalatso ea boqapi ba ile ba bokana ho bona qalo ea ketsahalo ena e kholo, ba arolelana temohisiso ea bona e ikhethang le liphihlelo tsa bohlokoa indastering ea papatso, ba buisana ka mekhoa e mecha ea boqapi ba papatso le maano a papatso nakong e ncha. Sebakeng sa kopano, "Mofani oa Selemo le Selemo oa 2024" oa babapatsi le eena o ile a fuoa.
Tlhompho ea Brand, Tiisetso ea Matla
Ka la 29 Pulungoana, “Moketeng oa ho Qala Tlholisano ea Selemo le Selemo ea Khau ea Great Wall Brand Collection,” SSWW e ile ea hlomphuoa e le Letšoao le Khethiloeng la Selemo le Selemo la Khau ea Great Wall. Tlotla ena ha se feela tiiso ea matla a lets'oao la SSWW empa hape ke khothatso le khothatso bakeng sa nts'etsopele ea lona ea nakong e tlang. SSWW e tla nka monyetla ona ho tsoela pele ho kenella lefapheng la puisano ea lets'oao, ho phehella bokhabane le boqapi khafetsa, le ho kenya letsoho katlehong le nts'etsopele ea lihlahisoa tsa thepa ea lapeng tsa China.
Ho tlalehoa hore Khau ea Great Wall, e le ketsahalo e nang le matla indastering ea papatso ea Chaena, e ntlafalitsoe le ho bokelloa ka lilemo tse fetang mashome a mane 'me e na le botumo ba "Ho Sheba Lebota le Leholo Sehlohlolong sa Papatso" indastering ena. "Mohlala oa Tlhahlobo ea Sistimi ea Nts'etsopele ea Letšoao" o sebelisitsoeng Tlholisanong ena ea Selemo le Selemo ea Pokello ea Letšoao la Great Wall e akaretsa litekanyo tsa tlholisano tse kang boqapi ba boleng, moea oa bohlale, tlholisano ea 'maraka le botsitso, hammoho le litekanyo tsa tšusumetso tse kang litekanyetso tsa mantlha, tšusumetso ea sechaba, boikarabello ba sechaba le lefats'e ka bophara. Bokhoni ba SSWW ba ho hlahella khethong ena bo bontša ka botlalo kananelo e phahameng ea letšoao la SSWW ke lekhotla la baahloli le makala 'ohle a sechaba.
SSWW esale e latela mokhoa o shebaneng le basebelisi, e ntse e qapa mekhoa ea puisano ea lihlahisoa, e loanela ho hlahella tlholisanong e matla ea 'maraka, le ho fihlela keketseho e tsitsitseng ea boleng ba lihlahisoa. Moelelong oa mehla ea dijithale, SSWW e sebelisa data e kholo ho shebana le bamameli ka nepo, e ela hloko haholoanyane tšebelisano le khokahano le bareki. Ka lihlahisoa tsa kamore ea ho hlapela tsa maemo a holimo le tsa boleng bo holimo, moralo oa machabeng o tsoetseng pele, le lilemo tsa botumo ba lihlahisoa linaheng tse ling, SSWW e hapile thoriso e pharalletseng le kananelo e phahameng.
Ha re ntse re lebeletse pele, SSWW e tla tswela pele ho kgomarela leano la ntshetsopele ya puisano ya letshwao, ho tswela pele ho qapa mekgwa ya puisano, le ho ntlafatsa ditlamorao tsa puisano. SSWW e tla ela hloko haholo tshebedisano le puisano le bareki, e utlwisise ditlhoko tsa bareki ka botebo, mme e thehe dihlahiswa le ditshebeletso tse fihlelang ditebello tsa bareki hamolemo. Ka nako e ts'oanang, SSWW e tla boela e matlafatse tshebedisano-mmoho le phapanyetsano le indasteri ho kgothaletsa mmoho ho phahama le ntshetsopele ya dihlahiswa tsa thepa ya lapeng tsa China.
SSWW, ka tlhompho ea eona ea lets'oao, leano la machaba, boqapi ba theknoloji, puisano ea lets'oao, boleng ba sehlahisoa, tšehetso ea litšebeletso, le melemo ea nts'etsopele ea 'maraka, e fana ka motheo o tiileng le boits'epo bakeng sa bareki ba mose ho maoatle. Re labalabela ho sebetsa le uena ho theha bokamoso bo betere.
Nako ea poso: Tshitwe-04-2024
