Boqapi ba Brand le Kamohelo | SSWW E Kgethilwe Bakeng sa Mokete wa 31 wa Mokete wa Dipapatso wa Matjhaba wa China Moputso o Moholo wa Lebota

Ho tloha ka la 27-30 Pulungoana, Mokete oa bo-31 oa Lipapatso oa Machabeng oa China o ne o tšoaretsoe Xiamen, Fujian. Nakong ea ketsahalo ena ea matsatsi a mane, batho ba bangata ba tsebahalang ba marang-rang le ba machabeng le ba intaseteri ea papatso ba ile ba bokana ho hlahloba litsela tse ncha tsa nts'etsopele ea lebitso. Nakong ea mokete, mokete o neng o lebeletsoe haholo oa "Mokete oa Selemo le Selemo oa Phatlalatso ea Khau ea Lebota la Great Wall" o ile oa tšoaroa ka thabo e kholo. SSWW, ka matla a eona a matla le botumo bo botle ba 'maraka, e ile ea hlahella har'a mefuta e mengata e tsebahalang mme ea hapa likhau tse peli: "Great Wall Award Annual Nominated Brand" le "2024 Annual Contributor." Sena ha se netefatso feela ea matla a lets'oao la SSWW empa hape ke khothatso le khothatso bakeng sa nts'etsopele ea eona ea kamoso. SSWW e tla tsoelapele ho kenella lefapheng la puisano ea marang-rang, e lula e phehella bokhabane le boqapi, le ho kenya letsoho katlehong le nts'etsopeleng ea lihlahisoa tsa thepa ea lapeng tsa China.

Leano la Tlhahiso ea Lipuisano tsa Brand

Sebokeng sa Brand Innovation ka la 28, Mookameli oa Khoebo oa SSWW, Lin Xzhou, o arolelane lintlha tse mabapi le maano a macha a puisano ea lebitso mehleng ea dijithale. O ile a bontša hore moelelong oa mehleng ea digital, puisano ea marang-rang e hloka ho ela hloko haholoanyane ho sebelisana le ho hokahanya le bareki, ho sebelisa lintlha tse kholo ho lebisa tlhokomelo e nepahetseng ho bamameli ba malapeng le ba mose ho maoatle. O hatelletse hore SSWW esale e latela mokhoa o shebaneng le basebelisi, e ntse e tsoela pele ho nchafatsa mekhoa ea puisano ea brand ho hlahella tlholisanong e matla ea mebaraka le ho fihlela keketseho ea boleng bo tsitsitseng.

Ho hlahloba leano la puisano la mofuta oa SSWW, maemong a holimo, e khethile lipalangoang tse kholo joalo ka mokhanni ea ka sehloohong, e bonts'ang litšoantšo tsa marang-rang ka seporo se lebelo le holimo, boema-fofane le lipapatso tsa kantle, ka matsete a tsoelang pele ho li-hubs tse fetang 80 tsa lebelo le phahameng naheng ka bophara bakeng sa lilemo tse 7; e sebelisane 'moho le CCTV ho theha lenaneo la "Nchafatso ea Lekunutu"' me esale e phatlalatsa seea-le-moeeng sa naha ka lilemo tse 15 tse latellanang; e sebelisane le li-IP tse 'maloa tse tsebahalang tsa indasteri tse kang "Ingenuity Brand," "China Brand Strategy Cooperation Partner," le "Home ke Moo Foshan e Etsoang" ho ntlafatsa setšoantšo sa brand. Mabapi le leano la machaba le moralo, SSWW e amohela mekhoa ea lefats'e ka mafolofolo, e tsoela pele ho eketsa tšusumetso ea eona ea machaba ka ho atolosa limmarakeng tsa mose ho maoatle, ho kenya letsoho lipontšong tsa machaba, le ho matlafatsa tšebelisano ea machaba. Lihlahisoa tsa SSWW li romelloa kantle ho naha ho 70% ea linaha le libaka tse tsoetseng pele tsa lefats'e, 'me e ba molekane ea ratoang oa ho hlapela meahong e mengata ea sechaba, libaka tsa bonono le libaka tsa bahahlauli.

Moketeng oa kopanelo oa #Cheer for Chinese Brands# le Mokete oa Phatlalatso oa Machaba oa 31 oa China · Mokete oa Tlhahlobo ea Setsebi sa Tlhahlobo, SSWW e ile ea ikopanya le lihlahisoa tse ling tse hlaheletseng sethaleng ho paka ketsahalo ena. Karolo ena ha se feela kananelo ea lihlahisoa tse hapileng likhau empa hape ke khothatso le khothatso bakeng sa mefuta eohle ea China. Joaloka setho, SSWW e ikutloa e hlomphuoa ebile e le motlotlo, 'me e ikemiselitse le ho feta ho tsoela pele ho matlafatsa lets'oao le ho phahamisa lebitso mose ho maoatle.

Machaena Brands, Paka Hammoho

Moketeng oa Qalo ea Ketsahalo ea Selemo le Selemo ea Phatlalatso ea Papali, batho ba bangata ba phahameng ba indasteri, baphatlalatsi ba tsebahalang, le baemeli ba mecha ea phatlalatso ba ile ba bokana hammoho ho bona qalo ea ketsahalo ena e babatsehang, ba arolelana maikutlo a bona a ikhethang le liphihlelo tsa bohlokoa indastering ea papatso, ba buisana ka mekhoa e mecha ea boqapi ba papatso le maano a ho bapatsa nakong e ncha. Sebakeng sa kopano, "2024 Annual Contributor" ea babapatsi le eona e ile ea fuoa.

Tlhompho ea Brand, Tiiso ea Matla

Ka la 29 Pulungoana, "Moketeng oa Selemo le Selemo oa Phatlalatso ea Khau ea Pokello ea Lebota la Great Wall," SSWW e ile ea hlomphuoa e le Letšoao la Selemo le Selemo la Khau ea Great Wall. Tlotla ena ha se netefatso feela ea matla a lets'oao la SSWW empa hape ke khothatso le khothatso bakeng sa nts'etsopele ea eona ea kamoso. SSWW e tla nka monyetla ona ho tsoela pele ho kenella lefapheng la puisano ea marang-rang, e lula e phehella bokhabane le boqapi, le ho kenya letsoho katlehong le nts'etsopele ea lihlahisoa tsa thepa ea lapeng tsa China.

Ho tlalehoa hore Moputso o Moholo oa Lebota, e le ketsahalo e nang le matla lefapheng la papatso la Chaena, e ntlafalitse le ho bokella ka lilemo tse fetang mashome a mane 'me e thabela botumo ba "Ho Sheba Lebota le Leholo Sebokeng sa Phatlalatso" indastering. "Moetso oa Tlhatlhobo ea "Brand Development System" o sebelisitsoeng Tlholisanong ena ea Selemo le Selemo ea Khau ea Khau ea Great Wall e akaretsa maemo a tlholisano joalo ka boqapi ba boleng, moea oa bohlale, tlholisano ea 'maraka, le botsitso, hammoho le ho susumetsa litekanyo tse kang litekanyetso tsa mantlha, tšusumetso ea sechaba, boikarabello sechabeng le ho ikopanya ha lichaba tsa lefatše. Bokhoni ba SSWW ba ho hlahella khethong ena bo bontša ka botlalo kananelo e phahameng ea mofuta oa SSWW ke lekhotla le likarolo tsohle tsa sechaba.

SSWW esale e latela mokhoa o shebaneng le basebelisi, e ntse e tsoela pele ho nchafatsa mekhoa ea puisano ea mofuta, e loanela ho hlahella tlholisanong e matla ea mebaraka, le ho fihlela keketseho ea boleng bo tsitsitseng. Boemong ba nako ea dijithale, SSWW e sebelisa data e kholo ho lebisa tlhokomelo ho bamameli ka nepo, ho ela hloko haholoanyane ho sebelisana le ho hokahanya le bareki. Ka lihlahisoa tsa boleng bo holimo le tsa boleng bo holimo, moralo oa machaba oa maemo a holimo, le lilemo tsa botumo ba botumo mose ho maoatle, SSWW e hapile thoriso e atileng le kananelo e phahameng.

Ha re shebile pele, SSWW e tla tsoelapele ho khomarela leano la nts'etsopele ea puisano ea marang-rang, e tsoele pele ho ntlafatsa mekhoa ea puisano, le ho ntlafatsa liphello tsa puisano. SSWW e tla ela hloko haholoanyane tšebelisano le puisano le bareki, e utloisise litlhoko tsa bareki ka botebo, 'me e thehe lihlahisoa le lits'ebeletso tse fihlelang litebello tsa bareki hamolemo. Ka nako e ts'oanang, SSWW e tla matlafatsa ts'ebelisano 'moho le phapanyetsano le indasteri ho khothaletsa ka kopanelo ho phahama le nts'etsopele ea lihlahisoa tsa thepa ea lapeng tsa China.

SSWW, ka tlhompho ea lebitso la eona, leano la machaba, boqapi ba theknoloji, puisano ea brand, boleng ba sehlahisoa, tšehetso ea lits'ebeletso, le melemo ea nts'etsopele ea mmaraka, e fana ka motheo o matla le kholiseho ho bareki ba mose ho maoatle. Re labalabela ho sebetsa le uena ho theha bokamoso bo betere.